Chapter 3: Priciple of 2D Design

This information was quite familiar with me, being that I have had a fair share of art courses from middle and high school. The principles of design as I have learned them are Emphasis, Contrast, Rhythm, Tension, Balance, and Proportion. I was glad to see that what I was taught did not go waste as all topics were covered and I was refreshed on the material. I was pleased to also find new information for me to soak up. The focus of the chapter was to express how to create a cohesive and comprehensible composition thought. This was explained by discussing each principle at length, discussing material that is attached to the principle, ad well as examples which could further the understanding of the material. I found the Gestalt Theory to be quite interesting but also very true. With every work presented I found myself scanning the entire work as a whole then going back in to study intricacies; this was most evident in image 3.7 by Larry Moore where a face was covered in corporate logos in a elaborate but simplistic design. Another thing that I took away from the reading was that unity in excess can lead to boredom and variety in excess can lead to chaos. There must be some each to create harmony. I felt as though this information is essential to designers of today, especially aspiring Graphic Designers such as myself. The fac tthat graphic design works were used in some instances rather than the common hostoric art references really helped in my inception of the material. I do hope that it will help me in future endeavors.