constructing meaning

I think that this chapter has been the most helpful out of all the ones we have read so far. One of the hardest things for me to successfully convey is the idea behind a work of art. Not only do I have a hard time with conceptual ideas, but communicating them to the audience is difficult. It's useful to see the many different ways to explore this, especially the section on targeting certain audiences. I think it is one of the more important things about this chapter, especially with graphic design. If you don't appeal to your audience, you'll never get anywhere. Exploring the use of metaphors and similies in artwork also interests me, and hopefully I will be able to pull some of these concepts into my own work.