Chapter 8 Summary!

Shared Language - is the basis of which all communication is built. As the foundation of communication, it is an integral skill that is used in art, both directly and indirectly.

Iconography - is the study of symbolic visual systems. It plays a large role in all forms of visual communication.

Audience - is the intended viewing group of a work of art.

Immediacy - is the speed in which a piece of art can communicate ideas to its viewer.

Stereotype - is a fixed generalization based on a preconception.

Cliche - is an overused expression or predictable treatment of an idea.

Surprise - is when there is a shift in stereotypes or cliches. This challenges the expectations of its viewer.

Context:

Compositional Context - is how the images interact with each other in a work.

Social Context - is how the piece of art relates to people due to the positioning of the images within the work.

Analogy - is something that creates a general connection between unrelated ideas and objects.

Simile - is something that creates a connection using the words as or like.

Metaphor - is an exaggerated expression that draws a connection between two things.

Metaphorical Thinking - is a technique used to create a link between an image and an idea. Example: "He was as sick as a dog."

Drama - is another communication tool that is used to create a more interesting work of art.

Three Important Ways to Achieve This:

Personify the Idea - is creating something relatable in a work so that the audience can communicate and relate.

Focus on Essentials - is when you use direct ideas to get your message across.

Seek Significance - is using something familiar in a more important and interesting way.

Personal Assesment:
I thought that this chapter was really straight-forward and mostly common sense. However, I did think that her use of examples were very clear, especially with the drunk driving ad. I think that this chapter was beneficial for people who have not previously worked a lot with art, but again, most of the terms and ideas in here are very common-place.

-Jason Kolesa