Constructing Meaning

In this chapter, the book talks about constructing meaning. The bottom line is that how we, as artists, communicate with people with the art, the concept of art we learn from as long as we can remember. The book divides the concept in to building bridges, purpose and intent, context, connections, aesthetics, and drama. Under the building bridges, there is iconography, immediacy, stereotypes, clichés, and surprise. And there are many more. After all, as the saying goes, one picture worth one thousand words. Without image or arts, we will have a very difficult time to communicate with others.