So what I understand from Chapter 5 is that creativity is business, and we can be creative anywhere at anytime. The book tells what creativity is about. According to the book, “Creativity is inherently unpredictable. Through creative thinking, old habits are broken and familiar patterns of thought are transformed. Anything can happen. Predicting the future based on past experience becomes inadequate creativity eludes capture.” The book also divides cultivating creativity into two steps to help people to be creative, goal setting and time management.
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