JENNY HOLZER by Kelley

(postmodern installation and pop art) (70s - present)

• Works with text mostly

• WORK + MEDIUM:

• Text
• Object, clothing
• Posters
• Television
• Spectracolor board
• Natural + built environment
• Installations

• MEANING:

• To get audience to think
• Some shock value
• Authoritative tone

• CHOICES:

• Typeface
• Words
• Placement
• Digital vs book
• Colors
• Limitations
• Title
• Signature

• IS IT ART?

• Use of audience
• Sculpture vs Poetry
• Digitally placed anywhere

• PROTECT ME FROM WHAT I WANT

• On billboards in NY
• Bold and simple typeface with no personality
• Race Car: bunch of logos and ads which she replaced