Monday, March 24, 2008

Unfinished


My idea is having this club named "Club Fight" where people can come and express the insecurities or "-cisms" about people of different class, race, orientation, sex, etc. This idea came to me through thinking about how animals instinctively act to things different than them, so i began to look at it as a natural thing. So i decided to promote diversity through a kind of negative outlet. Even though people will be beating the hell out of people different from them, they still will all be toegther (diversity!). I thought this would be a good idea to play off the well known fight club movie through the soap icon and name. I am having trouble thinking how to use more of a "club opening flyer" kind of element to it.

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